Typography sets the stage for how your brand is perceived. How should your audience feel when they first encounter your brand? Excited? Comforted? Intrigued? Choosing typefaces can be a daunting task; there's a vast selection of fonts out there and the fonts you choose need to coordinate with each other and blend cohesively with the rest of your branding. Think of typography selection as an exercise in subtlety. There’s a balance—mixing too many type styles can leave consumers overwhelmed yet overusing a single typeface can be boring or kitschy depending on the chosen style.

In today's consumer culture, brands need to make sure they remain top of mind for their customers, after all—they are competing with many other brands for their limited attention. Many successful companies utilize visual brand stories to keep their customers coming back and choosing them over the competition.

Food manufacturers received a reprieve this year when the U.S. Food & Drug Administration (FDA) moved the compliance date for updating nutrition facts panels from July 26, 2018 to January 1, 2020. The new requirements aren’t just a design update; the nutrition information also gets an overhaul, with changes to the serving size, sugars, and nutrient headings required. By law, serving sizes on packaged food must reflect typical portions of an American consumer. The key to food packaging is to be transparent and honest and to never mislead shoppers.