Should you be on RangeMe?
(Spoiler alert: Yes.)
More and more retailers, like Whole Foods and Fresh Market, require brands to be on RangeMe before they even consider bringing their products into their stores. Buyers value the platform because it levels the playing field–all the brands have access to the same toolkit to present their product lines. That being said, there is a strategy to using it well and increasing your chance to reach your ideal buyers.
We like RangeMe for our clients because when it’s used effectively, you get a lot of insight about the market and how your products fit within your category. RangeMe Verified accounts cost less than $200 per month. For that price, you get regular emails letting you know who has what categories up for review. You also get the opportunity to make direct contact with retail members once a year, and you gain insight into pricing and margins in your category. Plus, your account is assigned to an individual customer service representative who’s able to answer questions, give feedback, and direct you to training tools when needed. In short, it’s a highly useful tool for retail channel sales.
Our dashboard service will get you up and running with a site optimized to appear in buyer searches for your product category. We’ll walk you through your site to understand how best to use this new sales tool.
If you need help monitoring activity in RangeMe, we can do that, too.