Case Studies

CASE STUDY: Virginia Foodie

Social Marketing

Through consultative work with the Virginia Department of Agriculture, Water Street observed that despite our strong agricultural heritage, smaller Virginia food producers and manufacturers have a minimal digital reach and difficulty expanding their marketing efforts.

Water Street created an online community of food enthusiasts, now accessible to food businesses that may lack the seemingly limitless budgets of large corporations, but share our excitement and passion for good food. We’ve used social media to bridge the gap between food manufacturing and the “foodie” culture in Virginia.

With over 45,000 followers, VAFoodie puts small brands in front of thousands of “foodies”, engaging with businesses that share a commitment to producing great products, working ethically and delivering on their promises, and always advocating “Good food. Good people. Good brands.”