CASE STUDY: Merchandising
Years of brand and product evolution left Shenandoah Cabinetry with an in-store communication system that was visually inconsistent and often did not include complete product information.
Water Street designed a graphics system that would support multiple variations of product expansion and deletion. The program separates content into trends and evergreen categories, allowing for the minimum investment in print materials for each launch cycle. The project included the development of execution diagrams and instructions along with recommended tools and materials to help sales reps and third-party merchandising teams to implement the changes quickly.
The initial rebranding project came in under budget and was executed well within the original time projections. The communication plan has held steady under aggressive product updates for several launch cycles.