Case Studies

Virginia Foodie

Virginia Foodie

Social Marketing

Through consultative work with the Virginia Department of Agriculture, Water Street observed that despite our strong agricultural heritage, smaller Virginia food producers and manufacturers have a minimal digital...

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Virginia Wine

Virginia Wine

Social Marketing

Created by the Virginia General Assembly in 1984 as part of Virginia’s Department of Agriculture and Consumer Services, the Virginia Wine Board is responsible for promoting...

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White House

White House

Package Design

National Fruit recognizes that the apple and vinegar products sold under their consumer brand, White House, are not always suited for every retail and foodservice application. They called...

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U.S. Foods

U.S. Foods

Data-driven Design

US Foods carries tens of thousands of products. Their sales reps needed tools to help customers sort through mountains of data while supporting pull-through offers that draw new...

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Route 11 Chips

Route 11 Chips

Channel Marketing

Route 11 Chips moved to a new, environmentally friendly, waste-free facility and launched a new award-winning flavor: Dill Pickle. The brand was looking for sales materials that clearly...

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White House

White House

Product Launch

National Fruit was looking to expand their shelf footprint while responding to trends in the packaged fruit category.

Trading on nearly a century’s worth...

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Chicopee (Berry Plastics)

Chicopee (Berry Plastics)

Inbound Marketing

In 2013, Chicopee Americas (Berry Plastics), and their house foodservice brand Chix, had no meaningful web or social media presence. This was problematic because Chicopee had...

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Shenandoah Cabinetry

Shenandoah Cabinetry

Point of Sale

Years of brand and product evolution left Shenandoah Cabinetry with an in-store communication system that was visually inconsistent and often did not include complete product information.

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Kitchen Cabinet Manufacturers Association

Kitchen Cabinet Manufacturers Association

Brand Strategy

KCMA’s website was not mobile ready, and the existing content was confusing and overwhelming. Additionally, the KCMA member companies were asking the organization to provide content to help...

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