Water Street Experts in Product Launch

Water Street Design // Winchester VA 205 N Cameron Street // 540 667 6646

About

Water Street is uniquely positioned to serve the marketing needs of manufacturers. We specialize in creating product launch campaigns for B2B2C brands.

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A strong identity and an effective tagline are great to have in the marketing toolbox, but we know it takes more than just good design to sell products. It takes clear, consistent messaging that confidently communicates your brand story, and its value proposition, all the way through the sales channel.

Consumer-facing content is not enough. Before a customer can stand in the store reaching for your product, you have to win that space on the shelf. 

We understand the challenges facing a sales team that is more often than not selling your products to another seller. We help sales teams pitch their product, package, price, and program to retail merchants. We also develop sales programs for distributors who represent your brand and training tools for store associates who are on the front line of consumer interaction.

In the end, what we bring to the table are thoughtful solutions, inventive designs, and the tools you need to be successful.

We’ve done it before, and we can do it for you.

Water Street is uniquely positioned to serve the marketing needs of manufacturers. We specialize in creating product launch campaigns for B2B2C brands.

A strong identity and an effective tagline are great to have in the marketing toolbox, but we know it takes more than just good design to sell products. It takes clear, consistent messaging that confidently communicates your brand story, and its value proposition, all the way through the sales channel.

Consumer-facing content is not enough. Before a customer can stand in the store reaching for your product, you have to win that space on the shelf. 

We understand the challenges facing a sales team that is more often than not selling your products to another seller. We help sales teams pitch their product, package, price, and program to retail merchants. We also develop sales programs for distributors who represent your brand and training tools for store associates who are on the front line of consumer interaction.

In the end, what we bring to the table are thoughtful solutions, inventive designs, and the tools you need to be successful.

We’ve done it before, and we can do it for you.

Our Team

Eleanor Karrasch

Production Project Manager

Emily Caldwell

Project Specialist

Rebecca Hallett

Marketing Office Assistant

Julianne Eubanks

Digital Marketing Assistant

WORKING WITH US

We are always looking for great talent to add to our pool of independent contractors. If you think you have what it takes to be one of our technical experts, schedule a portfolio review with us.

WORKING FOR US

A strong team is essential to the collaborative nature of our approach. We add new staff slowly and carefully. Visit our careers page for a list of open positions and qualifications.

Getting it done vs doing it well

We prefer the second option

OUR MISSION AND VALUES

Water Street is a collaborative studio that creates strategic marketing tools for manufacturers of trusted brands. Our mission is to help companies connect the right shoppers with the right products. Our strategic approach is why our clients come to Water Street. The principles that guide our business are why we show up every day.

WORK SMART

When we start a project, the goal can be to get it done, or to use best practices and do it well. We prefer the second option.

ADD VALUE

We are at our worst when taking orders, and at our best when we can share the results of our combined experience to craft effective solutions for our clients.

STAY SMART

Education and development are priorities for our team. We stay on top of training and technology and are active in our professional associations.

OUR COMMUNITY

We feel fortunate to live where we do and earn our keep doing work that we love. Giving back to the community is an important aspect of LIVING WELL. Our annual giving plan limits pro bono projects to those service groups that can best use our skills. Beyond the donation of creative work, our staff also gives time and support to the following local charities.