About
Water Street is uniquely positioned to serve the marketing needs of manufacturers. We specialize in creating product launch campaigns for B2B2C brands.
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A strong identity and an effective tagline are great to have in the marketing toolbox, but we know it takes more than just good design to sell products. It takes clear, consistent messaging that confidently communicates your brand story, and its value proposition, all the way through the sales channel.
Consumer-facing content is not enough. Before a customer can stand in the store reaching for your product, you have to win that space on the shelf.
We understand the challenges facing a sales team that is more often than not selling your products to another seller. We help sales teams pitch their product, package, price, and program to retail merchants. We also develop sales programs for distributors who represent your brand and training tools for store associates who are on the front line of consumer interaction.
In the end, what we bring to the table are thoughtful solutions, inventive designs, and the tools you need to be successful.
We’ve done it before, and we can do it for you.
Water Street is uniquely positioned to serve the marketing needs of manufacturers. We specialize in creating product launch campaigns for B2B2C brands.
A strong identity and an effective tagline are great to have in the marketing toolbox, but we know it takes more than just good design to sell products. It takes clear, consistent messaging that confidently communicates your brand story, and its value proposition, all the way through the sales channel.
Consumer-facing content is not enough. Before a customer can stand in the store reaching for your product, you have to win that space on the shelf.
We understand the challenges facing a sales team that is more often than not selling your products to another seller. We help sales teams pitch their product, package, price, and program to retail merchants. We also develop sales programs for distributors who represent your brand and training tools for store associates who are on the front line of consumer interaction.
In the end, what we bring to the table are thoughtful solutions, inventive designs, and the tools you need to be successful.
We’ve done it before, and we can do it for you.
Getting it done vs doing it well
We prefer the second option
OUR MISSION AND VALUES
Water Street is a collaborative studio that creates strategic marketing tools for manufacturers of trusted brands. Our mission is to help companies connect the right shoppers with the right products. Our strategic approach is why our clients come to Water Street. The principles that guide our business are why we show up every day.
WORK SMART
When we start a project, the goal can be to get it done, or to use best practices and do it well. We prefer the second option.
ADD VALUE
We are at our worst when taking orders, and at our best when we can share the results of our combined experience to craft effective solutions for our clients.
STAY SMART
Education and development are priorities for our team. We stay on top of training and technology and are active in our professional associations.
BE FAIR
In a free market, business should be an equal exchange of goods and services. We accept responsibility for our part in that equation, and we respect the time and contributions of our clients, vendors, staff and partners.
LIVE WELL
To be the best for our clients, we need to be at our best. Our services are structured to support a healthy balance of work, education, networking, family and friends.
HAVE FUN
We think we have the best job in the world. If we aren’t having fun, then we probably aren’t paying attention to our other five principles.
OUR COMMUNITY
We feel fortunate to live where we do and earn our keep doing work that we love. Giving back to the community is an important aspect of LIVING WELL. Our annual giving plan limits pro bono projects to those service groups that can best use our skills. Beyond the donation of creative work, our staff also gives time and support to the following local charities.
