Point of Sale

Retail sales are more than just creating a great product. The average American consumer is inundated with choices, and brands need to think outside the box to create a meaningful dialogue with shoppers. This means capturing attention off the shelf with aisle violators, floor graphics, endcaps or sample tables. We help brands make an impact in retail environments by developing unique, affordable, and repeatable point-of-sale campaigns.

We know that a brand’s store presence lasts longer than just one season, and we have expertise in crafting communication materials that stand up to store environments while also delivering a brand message that stands the test of time. Water Street understands complex product lines and we work with product development teams to craft communication tools that are easy to update or retrofit as the brand adds or deletes SKUs.